Privacy Policy

Last updated: April 2025

Who we are

creat//ovation (“we”, “us”, “our”) is a web design and branding studio operating online at creatovationstudio.com. We are the data controller for personal data collected through this website.

What data we collect and why

Free website audit

When you submit a URL through our audit tool, we process that URL to fetch and analyse your website. We do not store the URL or the resulting report after your session ends. No account is created and no personal data is stored from this process.

In-depth report request

If you provide your email address to receive a detailed report, we use that email address solely to send you the requested report and freebies. The legal basis is your consent (Article 6(1)(a) GDPR).

Marketing communications

If you separately tick the opt-in box to receive tips and updates, we use your email address for that purpose. The legal basis is your explicit consent. You can withdraw consent at any time by emailing us or clicking the unsubscribe link in any email.

Enquiries

If you contact us directly by email, we process the information you provide to respond to your enquiry. The legal basis is our legitimate interest in responding to business communications (Article 6(1)(f) GDPR).

We use cookies only where you have consented via our cookie banner. See below for details.

How long we keep your data

Email addresses collected for report delivery are retained only as long as necessary to fulfil that request, and no longer than 30 days unless you have also opted in to marketing communications. Marketing list emails are retained until you unsubscribe. Enquiry emails are retained for up to 2 years.

We do not sell or rent your personal data. We may share data with:

Email service providers used to deliver your report (acting as data processors under a Data Processing Agreement)
Hosting infrastructure providers (Netlify) solely for the purpose of delivering this website
Analytics providers, only where you have consented via our cookie banner

We do not transfer your data outside the UK or EEA without appropriate safeguards.

Your rights

Under UK GDPR, you have the right to:

Access — request a copy of the personal data we hold about you
Rectification — ask us to correct inaccurate data
Erasure — request deletion of your data where there is no lawful reason to retain it
Portability — receive your data in a structured, machine-readable format
Objection — object to processing based on legitimate interests
Withdraw consent — at any time, without affecting the lawfulness of prior processing

To exercise any right, email design@creatovationstudio.com. We will respond within 30 days.

You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk.

Cookies

We use a consent banner to manage cookie preferences. We only set non-essential cookies (analytics, marketing) where you have explicitly accepted them. You can change your preferences at any time by clearing your cookies and revisiting the site.

Strictly necessary cookies (e.g. session security) are set without consent as they are required for the site to function.

Changes to this policy

We may update this policy from time to time. The date at the top of this page will always reflect the most recent revision. For significant changes, we will notify active contacts by email.