// Brand systems
Equity Studio
A studio-led platform exploring clearer brand systems, stronger positioning, and modern digital identity for ambitious founders.
We build ventures
built to matter.
creat//ovation venture is where we back early ideas with design, brand, product thinking, and execution. These are the businesses we are currently helping shape.
See the portfolioBusinesses in venture
live
// Maternal care
Postmum
A concept focused on practical support, recovery resources, and useful digital tools for life after birth.
// Culture and commerce
House of Jacob
A brand-led venture bringing together story, product, and community around a distinctive point of view.
// Care and connection
Aunty Gene
A human-centred idea built around guidance, trust, and more accessible support for everyday life decisions.
// Community platform
Muntu Circle
A network-focused venture designed to strengthen belonging, shared learning, and intentional community growth.
// apply
Want us to build your venture?
We are looking for sharp ideas with real commercial potential, strong conviction, and a clear problem behind them.
Before you apply
Who is venture support for?
We are best suited to founders and early-stage teams with a strong problem worth solving, even if the product is still early or not yet built.
What stage do you invest your time in?
Usually at the earliest stage, where the idea, market, product direction, and brand all still need shaping. We prefer getting involved before things become hard to change.
What do I need before applying?
A clear articulation of the problem, who it is for, and why it matters now. You do not need a finished brand, product, or fundraising deck to start the conversation.
How does the venture process work?
We review the application, have an initial conversation, assess fit, and then define whether venture support makes sense, what support is needed, and what the collaboration model looks like.